Vitaquest Appoints Luigi Cappello as Chief Commercial Officer

Dietary supplement contract manufacturer Vitaquest International, has appointed Luigi Cappello as chief commercial officer(CCO). In this role, Cappello will lead Vitaquest’s commercial organization, driving growth, customer engagement, innovation, and market expansion.

Cappello has more than 20 years of executive leadership experience across consumer health, healthcare, and branded businesses, building teams, developing growth strategies, and strengthening customer relationships.

Most recently, Cappello served as chief commercial officer of Helen of Troy. His career also includes senior leadership roles at Sanofi, Bayer Consumer Care, and Merck Consumer Care.

Cappello’s consumer health experience and commercial expertise will support Vitaquest as the company continues to expand its capabilities and help its customers bring innovative nutritional products to market, the company reported.

“Luigi brings the kind of strategic vision, commercial expertise, and customer-first mindset that aligns extremely well with where Vitaquest is headed,” said Tim Condron, CEO of Vitaquest International. “He has a proven ability to build strong teams, identify new avenues for growth, and translate market and consumer insights into meaningful business results. As we continue investing in our capabilities and finding new ways to create value for our customers, Luigi will be an important addition to our leadership team. We are excited to welcome him to Vitaquest and look forward to what we will accomplish together.”

“I am excited to join Vitaquest at such an important point in the company’s growth,” said Cappello. “Vitaquest has built an impressive reputation for quality, innovation, and customer partnership. I look forward to working alongside the team to build on Vitaquest’s strong foundation, strengthen our customer partnerships, and create new opportunities for growth and innovation.”